CLM design for Abbvie (Humira, Synagis and Kaletra).
Closed loop marketing (CLM) is the process by which a pharmaceutical company develops marketing strategies and deploys them through one or more channels to reach their customers (the prescribers) and gain a sound understanding of what happens in the marketplace.
It's being able to understand what's working and what's not working. It's being able to understand objective data and refine the processes in a closed loop format so over time you continue to improve effectiveness both in marketing and sales.
